We deliver a variety of services embodied within work delivered as part of an interim management assignment or direct consultancy project. The core outcome from engaging i2i is to secure clarity and certainty in purpose and agreed deliverables.
A typical interim assignment can cover a multitude of management disciplines including but not exclusively; Strategic review, re-structuring, enabling repurposing or a “pivot” in the client business. Operationally David has worked as a CEO, COO and CMO within a variety of business sectors and this experience provides instructing clients with the peace of mind that their business is in the right hands.
Let’s take a look at a recent assignment for a view of David’s approach.
An original short term three month interim appointment as COO for One Year No Beer, in Edinburgh, was extended to eight months. Through his time in the role David supported the founder/CEO and senior management team during a fascinating period for the innovative health, fitness and wellbeing brand. David worked closely with a driven senior management team to meet growth plans, identify and manage risk, secure compliance requirements and IP assets whilst also helping to establish structure within the organisation and engender a strong team spirit.
“David was an exceptional addition to the team, he brought a much needed calming influence and helped establish many operational controls and procedures. He has a great attention to detail and strong leadership skills. I’ve learnt a lot from David and I think in return I gave him a few more grey hairs.”
Ruari Fairbairns CEO – One Year No Beer
Interim, Growth Strategy & Management Consultancy – David Laud
David’s career began with international financial services and 10 years with Thomas Cook, creating and launching the MoneyGram brand for the company in the early 90’s. He moved on to head the marketing department for US technology company AT&T in the UK.
In 2000 David set up his own management consultancy i2i Business Solutions supporting clients in the professional, creative, digital, manufacturing and training sectors. He provides both Interim management resource and consultancy support. See David’s CV here David Laud – Headline Achievements + Comments 2020
David is a full Member of the Institute of Interim Management, Fellow of the Chartered Institute of Marketing and a business coach; highly experienced in supporting organisations with specific projects relating to strategy, re-purposing, turnaround, restructuring, growth and innovation. He works with a variety of independent business support organisations and funding sources enabling access to essential finances to support the planning process.
In addition to interim work, consultancy and coaching David has delivered a number of seminars and workshops including Marketing the Art Of, Durham University, Legal Support Network’s leadership forum and marketing masterclass.
David hosts a regular podcast for business owners HReSource Insight and has written two books on social media marketing commissioned by international publisher Ark part of the Wilmington Group. these publications focus on social media for the professional service sector. He also blogs regularly, mostly on matters related to marketing.
During the 2020 pandemic David created an online business support platform for SME’s and enabled collaborative engagement for owners and executives via this free to join forum.
PR – Marketing Communications & Voiceover – Emma Hignett
Emma is a qualified MCIPR professional and has more than 16 years media experience, having worked extensively in local media and presented on both radio and television. She hosted radio breakfast shows for Capital Gold (London) and Red Dragon FM as well as presenting regular weather reports for HTV Wales and West. She has also managed a local radio station and recorded more than 35,000 audio announcements for London’s entire bus fleet.
Emmas introduction to PR came from promoting a range of charities and appeals while working in South Wales. Since specialising in PR she has worked for a wide range of clients including Cartridge World, Taste of Leeds, Lingfield Point, NOF Energy and Tilly Bailey & Irvine Solicitors, building business and personal profiles in local, trade and national media.
Emma creates varied practical campaigns, gaining publicity for topical issues, business wins and successes, staff achievements and appointments and company’s corporate social responsibility schemes and targets a wide range of media including printed press, broadcast media and internet. The range of services provided includes press releases, photography, leaflets and newsletters, audio and video reports and interviews.
Emma says: The most effective PR comes not from creating gimmicky campaigns or staging stunts. The truest public relations campaign is an ongoing process and more effective the more closely the client and PR can work.