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No Hype Just Delivery

We deliver consultancy projects and interim assignments.

Engaging i2i will ensure you obtain a clear and focussed approach to meeting agreed deliverables.

Here’s the view of a recent client who engaged i2i and David to assist in the digital transformation of the organisation. .

“It depends on what you’re looking for,  but if that’s someone who listens, understands and commands the brief, someone who will see it all the way through and guide you along the path of your convictions, someone to learn from, who will provide support and someone who will go the extra mile, you’ve come to the right place. I cannot recommend David’s exceptional services highly enough. “

Archie MacKayDirectorSouth West Durham News

A typical assignment can cover a multitude of management disciplines including but not exclusively; Strategic review, re-structuring, enabling repurposing or a “pivot” in the client business. David has worked as a CEO, COO and CMO within a variety of business sectors and this experience provides instructing clients with the peace of mind that their business is in the right hands.

Let’s take a look at another recent assignment for a view of David’s approach.

An original short term three month interim appointment as COO for One Year No Beer, in Edinburgh, was extended to eight months.

“David was an exceptional addition to the team, he brought a much needed calming influence and helped establish many operational controls and procedures. He has a great attention to detail and strong leadership skills. I’ve learnt a lot from David and I think in return I gave him a few more grey hairs.”

Ruari Fairbairns CEO – One Year No Beer

Business Growth, Marketing Strategy and Management Support

David Laud

David’s career began in international financial services, creating and launching the MoneyGram brand and later headed up the marketing function for US telecommunications corporation AT&T in the UK.

In 2000 David set up his own management consultancy i2i Business Solutions, supporting clients in the professional, creative, digital, education and training sectors.  He provides both consultancy and when required more dedicated interim support.

David is a full Member of the Institute of Interim Management, and a Fellow of the Chartered Institute of Marketing where he mentors rising stars.  An active business coach to senior executives and entrepreneurs David is experienced in supporting organisations with specific projects relating to strategy, re-purposing, turnaround, restructuring, growth and innovation.  He works with a variety of independent business support organisations and funding sources enabling access to essential finances to support the planning process.

In addition to interim, consultancy and coaching David has delivered a number of seminars and workshops including Marketing the Art Of, Durham University, Legal Support Network’s leadership forum and marketing masterclass.

See David’s full profile and connect on LinkedIn and follow on Twitter

David was also an early adopter of Clubhouse and he can be found and connected with on the app by unsurprisingly searching for David Laud.

Marketing Communications (PR) & Voiceover

Emma Hignett
Emma Hignett

Emma is a qualified MCIPR professional and has more than 16 years media experience, having worked extensively in local media and presented on both radio and television. She hosted radio breakfast shows for Capital Gold (London) and Red Dragon FM as well as presenting regular weather reports for HTV Wales and West. She has also managed a local radio station and recorded more than 35,000 audio announcements for London’s entire bus fleet.

Emmas introduction to PR came from promoting a range of charities and appeals while working in South Wales. Since specialising in PR she has worked for a wide range of clients including Cartridge World, Taste of Leeds, Lingfield Point, NOF Energy and Tilly Bailey & Irvine Solicitors, building business and personal profiles in local, trade and national media.

Emma creates varied practical campaigns, gaining publicity for topical issues, business wins and successes, staff achievements and appointments and company’s corporate social responsibility schemes and targets a wide range of media including printed press, broadcast media and internet. The range of services provided includes press releases, photography, leaflets and newsletters, audio and video reports and interviews.

Emma says: The most effective PR comes not from creating gimmicky campaigns or staging stunts. The truest public relations campaign is an ongoing process and more effective the more closely the client and PR can work.