The man who stops advertising to save money is like the man who stops the clock to save time – Thomas Jefferson

The trick however as we all know is not to simply advertise for the sake of advertising; it’s to do it effectively and economically – achieving a profitable return on your investment.

At i2i we have worked with a large number of clients helping to understand why campaigns have failed and sales pitches from media sellers not lived up to expectation. We believe in the client having the confidence to say “no” and being proactive with advertising.

Whilst many traditional forms of advertising are under threat – print media, TV and Radio others are replacing them such as online, viral and product placement.

We are not fans of wasting time or money and we will work with your business to produce an effective, measurable campaign.


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