20 years ago, as Non-Executive Director of an Enterprise Agency I was charged by the board with investigating and re-purposing a failing mentoring programme for start-ups. I quickly realised I needed training to help better understand the role of a
Stop Failing With Your Business Planning
Benjamin Franklin knew a thing or two about being organised. It was how he managed to fulfil his Polymath existence as a writer, scientist, inventor, statesman, diplomat, printer, publisher and political philosopher. It’s no surprise that Franklin was the source of
Become a WFH Champion
Commuting to work from the bedroom via the kitchen to a front room, repurposed as an office, might seem in theory like heaven for most of us. The reality in practice is that it’s not as idyllic and stress free as
In Business We Trust…But For How Long?
Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s
Getting to Grips With a Marketing Audit
Or in Other Words….Managing the Digital Dichotomy Living a working life online has become the norm for most businesses. As a result of the all-encompassing impact of digitisation there has been an exponential growth in the platforms serving and not serving
Trust Me, I’m the Boss
There’s no question, we are living in very challenging times. In an attempt to find stability and security in this crazy world some can be guilty of throwing themselves headlong into work, but is that wise? I recently took time to
Don’t Shoot….Fire Up the Messenger
We all know the old saying, “Don’t shoot the messenger” a term founded in times of war to protect the safety of those delivering and receiving enemy communications. Today it has less of a life-threatening implication, but a boss reacting badly
Do Your Customers Experience Autopilot Service
Are Your Customers Up in the Air? With the increased investment in call centre systems and application of artificial intelligence, organisations can swiftly route our enquiries and answer specific questions. That’s the theory, but the reality is that it leaves
Essential Marketing Podcast – April 2017
Give Your Time an MOT
Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At
Social Media Management for Professionals (4 of 4)
The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?
Social Media Management for Professionals Part 3
Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,
Social Media Management for Professional Firms – Part 2
Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q. How do you inject personality into a firm’s twitter account to encourage engagement? A.
Social Media Management for Professional Firms – Q&A Part 1
Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the
How to Choose the Right Platform
Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying