Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang.
Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as they in Vine but for a much shorter period.
Why might this work for business?
Photos, videos, Gifs, animation are all hot methods of engaging with eyeballs online and specifically the increasingly cluttered world of social media. Historically for the untrained and impatient amongst us creating a Gif was rather a faff. Now you can do it with one click.
Finding a creative use of moving images, even if it is as brief as 1 second can help make that business stand out from the crowd.
It’s very new, having only launched 22nd October yet major brands have immediately seen the benefit of the app. Timberland and Elle both showed flicking through their content whilst the Rugby World Cup social media team scored and converted with their early adoption and 1 sec clip of South Africa’s Schalk Burger before their clash with the Kiwis.
The apps key strength is its simple straightforward use, it is pretty much idiot proof…even I could immediately get the app working although my target subjects were not so easy.
It’s also incredibly easy to share the new moving content via a variety of platforms, obviously Instagram and Facebook plus Twitter, Tumblr, Google+ etc..
You can find the app in your devices store under Boomerang from Instagram. Download, have a play and see how it might add some all important interest to a product, service or topic you want to highlight.
