There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
When Social Goes So Wrong – Reputation Management
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Is Marketing Dead?
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Putting Theory Into Practice – Can Social Media Generate Business?
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all
Marketing in a Mad World
Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.
Pirates, Penguins and Pandas – Search Lite Update
The world of online “Search” is a complicated one. Spend a little time with a search engine optimisation (SEO) specialist and it won’t be long before you’re wondering if a new language has been invented and you missed the news
Knowing the Price of Everything and Value of Nothing
Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me. It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an
New “Face” lift for Twitter
The dust is starting to settle after the initial rather mixed response to the Face “book” lift applied to twitter accounts. You get a rather gentle prod by the platform to decide if you really do want to give it
The Power of Personal Branding
Later this year our first born turns 20. Her generation has been the first to grow up in the “social” World we all now inhabit. Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.
Is the Marketing Plan a Dead Doc?
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
The Best of Times or the Worst of Times? – Surviving and Growing in an Unpredictable Period
I’m fed up with hearing that we’re living in “interesting times” we’re not. We’re actually living in the times outlined by Dickens in a Tale of Two Cities. I’m sure you all know the opening chapter of the book word
Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
Marketing – It’s a Dirty Word
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
Is It All Good With You? – Leadership & Self Confidence
Have you ever faced the dilemma of thinking how best to phrase the opening line of an e-mail? The trend appears to be for the “hope all’s good with you” or “hope this finds you well”. Nothing wrong with this,
Marriage of Convenience or True Love – Law Firm Mergers
What lies behind the sudden increase in solicitors firms merging? Is it a need for personal partner security, succession or future proofing, fear of failing or a strategic move to build a successful business? 2013 has revealed a weekly supply
