Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
Ice Bucket List – Why the ALS Charity Challenge Works
Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t
Is the Marketing Plan a Dead Doc?
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
Marketing – It’s a Dirty Word
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
