One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted
For the past few years I’ve noticed a growing tendency for me to become agitated more quickly than in my younger days. Not that I’m a fossil but I’m beginning to wonder if I’m turning into one of those “grumpy