Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s
The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?
Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,
Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q. How do you inject personality into a firm’s twitter account to encourage engagement? A.
It’s amazing how quickly bad news or rumours travel. Something in the human psyche gives a turbo boost to negative stories. We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media
A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections. Dunbar’s research into the social interaction
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
One of the oft touted benefits of technology; new and shiny gadgets, software or apps, is their ability to make our lives easier, save time and be more efficient. Not all make the grade, in fact many can create quite
The keenly observant amongst you may well have noticed something different with i2i. After almost 15 years as a yellow brick it was time to say goodbye to the old logo and introduce a fresh, more dynamic look. Working with
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the
Some of you who are old enough may remember the infamous poster campaign by the Conservative Party for the 1979 election. The Tory leadership made the brave move of recruiting Saatchi and Saatchi, advertisers at the top of their game,
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all