There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
Ice Bucket List – Why the ALS Charity Challenge Works
Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t
Is the Marketing Plan a Dead Doc?
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
