david laud Archives - i2i Business Solutions

In Business We Trust…But For How Long?

Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s

Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At

Social Media Management for Professionals (4 of 4)

The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?

Social Media Management for Professionals Part 3

Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,

Social Media Management for Professional Firms – Part 2

Here is the 2nd part of my review of social media management for professional service businesses, derived from typical questions posed over the past few months. Q. How do you inject personality into a firm’s twitter account to encourage engagement? A.

Social Media Management for Professional Firms – Q&A Part 1

Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the

How to Choose the Right Platform

Do you know which social media sites are the best for promoting your business? Have you launched marketing initiatives without considering the subtle and not so subtle differences between the platforms? As social media evolves respective sites take on varying

Is Twitter in Trouble?

It’s amazing how quickly bad news or rumours travel. Something in the human psyche gives a turbo boost to negative stories. We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media

Friends, Randoms, Connected-men, The Truth Behind Online Relationships

A couple of years ago I wrote an article highlighting the fascinating work of anthropologist and psychologist Professor Robin Dunbar, supporting my view on hype surrounding the importance of the numbers of social media connections. Dunbar’s research into the social interaction

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the

What Can You Do in 1 Second? Try a Boomerang

Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as