We all need a virtual or actual boost in our businesses now and again. It’s too easy to become complacent, comfortable or afraid of making any changes that might make things “different”. What many successful businesses do is harness a
Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
Marketing – It’s a Dirty Word
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
Is It All Good With You? – Leadership & Self Confidence
Have you ever faced the dilemma of thinking how best to phrase the opening line of an e-mail? The trend appears to be for the “hope all’s good with you” or “hope this finds you well”. Nothing wrong with this,
Trick or Treat? The Importance of Effective Conflict Management
Won’t be long and the House of Laud’s doorbell will be getting its annual Halloween workout from the local sweet-toothed, short-person, and some not so short invasion squad. When did we start parading the pumpkin and craving candy? It’s yet
Have You Lost Your MOJO? 10 Tips to Re-Discover Your Confidence
A few years ago a client turned to me after a meeting and said he would hate to have my job. At the time and as you might expect this took me by surprise not least because the individual making
Life’s Journey – Don’t Find Yourself Asleep at the Wheel
Are you happy with your role? Content with the position you find yourself in at this point in time? Do you encounter many frustrations in your day to day work and find it difficult to manage them? If the answer
