There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
Marketing – Is it really all about the 3 C’s – Content, Content, Content?
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
Is the Marketing Plan a Dead Doc?
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
Marketing – It’s a Dirty Word
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
How Many Social Media “Experts” Does It Take To Turn On A Lightbulb?
We’re all under pressure for one reason or another. This ever developing technology has not delivered its promise of greater leisure time and standards of living; well not for most of us anyway. Instead we’re expected to task like a
Real-Time Re-election and Re-tweets
As Barack Obama appeared through the huge curtains at the Chicago Convention Centre his smile said it all, the crowd nevertheless said it for him, over and over again, a little like a re-tweet, “four more years, four more years….”.
Virtual vs Reality – the role of offline marketing
Perhaps it’s the natural born geek in me connected to the genuine interest in new marketing mediums but I’ve blogged a lot about online activity, time to consider matters offline. What do I mean by “offline”? Well literally anything
Super Stars, Injunctions and Massive Black Holes
This article is brought to you with the aid of three “Supers”; Stars, Injunctions and Massive Black Holes. An odd combination but as you’ll see they’re connected. You can’t have missed the recent media storm over celebrities and senior figures
