Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,
Social Media Management for Professional Firms – Q&A Part 1
Social Media Management for Professional Firms – Q&A The following series of questions and answers were sourced from meetings recently attended, in particular a panel appearance organised by Infinite Global in London. Q. Who within the firm should own the
Is Twitter in Trouble?
It’s amazing how quickly bad news or rumours travel. Something in the human psyche gives a turbo boost to negative stories. We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media
The Power of Influence – Knowing Your Social Media Score
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
When Social Goes So Wrong – Reputation Management
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
The Power of Personal Branding
Later this year our first born turns 20. Her generation has been the first to grow up in the “social” World we all now inhabit. Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.
Putting the “Social” Back into Social Media Marketing
Have you noticed it’s getting harder to generate meaningful responses and take part in active “real time” conversations on social media platforms? I have and I know many others who experience the same issue which is why I think we
Spinning Plates, Juggling Balls & Shot Selection – How to Create an Effective Marketing Strategy
Devising a successful marketing plan hasn’t always been easy but your options were pretty straightforward. Depending on budget and market your choices were clear and experience along with a good creative agency would go a long way to delivering results.
Real-Time Re-election and Re-tweets
As Barack Obama appeared through the huge curtains at the Chicago Convention Centre his smile said it all, the crowd nevertheless said it for him, over and over again, a little like a re-tweet, “four more years, four more years….”.
Like for Like – Facing Up to Facebook
My daughters and in fact now my son, all teenagers, would be more than happy to tell you that I’m no expert on the world’s largest social media platform. Compared to them and I suspect the vast majority of the
Take the Screen Test to See if You’re Addicted to Apps
Does this sound familiar? You settle down to relax after a days work, the TV is as usual on and turning out the usual “reality” fest of low grade entertainment. Out of courtesy you check what your partner/family/ friends would
Virtual vs Reality – the role of offline marketing
Perhaps it’s the natural born geek in me connected to the genuine interest in new marketing mediums but I’ve blogged a lot about online activity, time to consider matters offline. What do I mean by “offline”? Well literally anything
Social Media – Are You Feeling the Love?
You’ve followed the advice, created the accounts, sent out the messages, uploaded the links, shared photos and pointed followers and friends to your blog and even taken the time to comment regularly on topical business matters on Linkedin. So why
Measure for measure, tweet for tweet
If you’ve embraced social media in your business you might not have yet considered how to check to see if your efforts are making a return. Of course the obvious signs are followers who buy from you or make recommendations
Super Stars, Injunctions and Massive Black Holes
This article is brought to you with the aid of three “Supers”; Stars, Injunctions and Massive Black Holes. An odd combination but as you’ll see they’re connected. You can’t have missed the recent media storm over celebrities and senior figures
