Q1. How do you keep a level of consistency in your message and retain engagement on a long-term basis? A. Be clear about your target audience and ensure your network includes a healthy proportion of those key individuals and organisations. Listen,
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn. By professional I’m talking about a barrister and a senior solicitor. No lightweights in the legal world. An associate tenant barrister working toward a
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
The dust is starting to settle after the initial rather mixed response to the Face “book” lift applied to twitter accounts. You get a rather gentle prod by the platform to decide if you really do want to give it
Later this year our first born turns 20. Her generation has been the first to grow up in the “social” World we all now inhabit. Migrating from MSN messenger a brief flirtation with MySpace before Facebook appeared on the scene.
I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the
Managing a Law Firm in Uncertain Times My year has so far been a flurry of activity – clients seeking new initiatives to stave off the competition and the search for a bright torch to show the path through the
We all know it’s logical to keep in regular contact with our customers; it’s so much easier to cross sell services and products to an existing customer than generate a new one and sell to them, but how many of
We’re all under pressure for one reason or another. This ever developing technology has not delivered its promise of greater leisure time and standards of living; well not for most of us anyway. Instead we’re expected to task like a
As Barack Obama appeared through the huge curtains at the Chicago Convention Centre his smile said it all, the crowd nevertheless said it for him, over and over again, a little like a re-tweet, “four more years, four more years….”.
My daughters and in fact now my son, all teenagers, would be more than happy to tell you that I’m no expert on the world’s largest social media platform. Compared to them and I suspect the vast majority of the