thought leadership Archives - i2i Business Solutions

In Business We Trust…But For How Long?

Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s

Give Your Time an MOT

Do you run your day or does the day run you? Scan through this simple list of symptoms and see which apply to you; Do you find yourself easily distracted? Do you take longer to complete relatively simple tasks? At

Social Media Management for Professionals (4 of 4)

The final Q & A covering aspects of social media management for professionals Q1. What do you do if staff have a personal twitter account, the content of which is at odds with the business or could bring it into disrepute?

Time For a New Website?

There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so

The Power of Influence – Knowing Your Social Media Score

Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the

Smartphones – Are They Creating Stupid People?

I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon. There are an estimated 1.8 billion of us using smartphones and

Networking Events Notworking? 7 Tips to Make Better Use of Your Time

It’s a damp Wednesday morning and you’ve been asked to attend a “networking” event and presentation at the other side of town. It’s with a group of business people you’ve not met before. The thought doesn’t exactly fill you with

Is Marketing Dead?

Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and

Business Development – Why You Need to be Thinking LinkedIn

There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the

Putting Theory Into Practice – Can Social Media Generate Business?

Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all

Marketing in a Mad World

Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.