If you’ve embraced social media in your business you might not have yet considered how to check to see if your efforts are making a return. Of course the obvious signs are followers who buy from you or make recommendations
What’s in a Logo?
The saying goes, what’s in a name? But equally we could ask what’s in a logo? Do they really matter, make a difference or carry any value? Ask that question of the board of Nike, Coke, Apple and Virgin and
Vapour Trails & Revelations
You can experience a multitude of sensory events whilst running, the weather, diesel fumes, shouts of ” Run Forrest Run” (yes that really happened to me) fried breakfasts cooking away and on occasion the pungent overpowering waft of aftershave. If
Super Stars, Injunctions and Massive Black Holes
This article is brought to you with the aid of three “Supers”; Stars, Injunctions and Massive Black Holes. An odd combination but as you’ll see they’re connected. You can’t have missed the recent media storm over celebrities and senior figures
“Old Reliable” A Lawn Story
Every year the moment arrives when a glance out at the garden and lack of precipitation brings about the realisation, “time for the first cut of the lawn”. This year, as indeed last year, the severe winter weather put that moment
Lights, Camera, Action! – How to Make Social Media Perform For Your Firm
Listening to professional service firms across the UK, I hear time and time again of their frustration with social media. “I just don’t get it, everyone talks about it but no one has the time to do it, even when I
Location, Location, Location
We all know the old estate agent adage that demands we put location above all else to get best value for your bricks and mortar. That also holds true for some of the fastest growing trends in social media. Our
The T-Bag Game
If you’re fed up with sport on TV and looking blankly at the screen trying to find something to fill the void…. look no further, here at we’ve created the solution. The T-Bag Game started over ten years ago as
Making Connections – There’s a Limit So Make Them Count
I’m a big fan of social media in all it’s forms; they’re great tools to help keep you in touch and connected to a wide circle of friends, colleagues, contacts and acquaintances. But apparently there’s a limit to how many
The i2i Guide to Twitter by David Laud FCIM, Chartered Marketer
Twitter what can it do for my business? Twitter is a micro blogging platform that enables businesses to communicate with customers, suppliers, staff, competitors (yes I said it competitors) and friends. In this new world of online and mobile
Motivation Management
Motivation what is it? how does it work? Do we make the most of its power to move us? Definition – Motivation is the activation or energization of goal-oriented behaviour. Motivation is said to be intrinsic or extrinsic. Ok the
World Cup 2010 and The Danger of “Bandwagon Marketing”
Ok, ok enough already! I love football, like thousands of others I’ll be glued to the TV over the next few weeks, experiencing the highs and no doubt lows of watching our national team compete in South Africa. But do
‘Tis the Season to be…Scammed
Each holiday season brings an increasing number of malicious e-mails that cause unwitting recipients unexpected grief. Why is it so prevalent at this time of year? Our guard is down We’re in the Christmas spirit There is a general increase
MS 7 Must have or luxury O$?
By my own admission I’m not an IT expert but like most of us I know my way around a PC. So when Microsoft announce a new operating system there is an automatic sense that you must “buy in” to
Managing the PR Agency Relationship
Most PR agencies offer core services that include a commitment to raise the businesses profile through well crafted and placed press releases, assistance with events, facilitating meetings with important media contacts and generally providing fresh ideas for your marketing plans.
