How many of us sit down on an evening to watch TV and look around to see children or partners face down in their smartphone, tablet or laptop? Not an uncommon experience these days but what is it doing to
Making all the right noises – using social media to support your customer service
Have you ever found the need to offer up a tweet of desperation, or Facebook post of frustration when a company fails to deliver on its promise or has caused you a problem? I know I have. At the time
Teenagers, Smartphones, Relationships & Privacy – David Laud on Radio 4’s Woman’s Hour
i2i’s Managing Partner, David Laud, recently contributed to a discussion on Radio 4’s Woman’s Hour concerning the increased use of technology in the home and its impact on family privacy. Click the link below to hear the clip http://www.bbc.co.uk/programmes/p01b9r54 This
The Trouble with Twitter
Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted
Keep it Simple Stoopid
For the past few years I’ve noticed a growing tendency for me to become agitated more quickly than in my younger days. Not that I’m a fossil but I’m beginning to wonder if I’m turning into one of those “grumpy
A Question of Quality, Quantity, Quill-pushers, Quarrels and Quakes
Managing a Law Firm in Uncertain Times My year has so far been a flurry of activity – clients seeking new initiatives to stave off the competition and the search for a bright torch to show the path through the
Read All About It! – The Effective Way to Keep in Touch With Your Customers
We all know it’s logical to keep in regular contact with our customers; it’s so much easier to cross sell services and products to an existing customer than generate a new one and sell to them, but how many of
How Many Social Media “Experts” Does It Take To Turn On A Lightbulb?
We’re all under pressure for one reason or another. This ever developing technology has not delivered its promise of greater leisure time and standards of living; well not for most of us anyway. Instead we’re expected to task like a
Real-Time Re-election and Re-tweets
As Barack Obama appeared through the huge curtains at the Chicago Convention Centre his smile said it all, the crowd nevertheless said it for him, over and over again, a little like a re-tweet, “four more years, four more years….”.
How to be Smarter with your Smartphone
Smartphone sales indicate that we’re now far more likely to have one of these technological marvels than not. Be it an iphone, HTC, Samsung, Google or other wannabe market leader they all offer a range of tools that take us
Stop Wasting Time and Start Acting Like a Child
When most of my fellow Generation X’s first set out on their careers I doubt many would have guessed accurately how their lives would pan out or how challenging it would be to be a success in their chosen field.
Social Media – Are You Feeling the Love?
You’ve followed the advice, created the accounts, sent out the messages, uploaded the links, shared photos and pointed followers and friends to your blog and even taken the time to comment regularly on topical business matters on Linkedin. So why
Measure for measure, tweet for tweet
If you’ve embraced social media in your business you might not have yet considered how to check to see if your efforts are making a return. Of course the obvious signs are followers who buy from you or make recommendations
Super Stars, Injunctions and Massive Black Holes
This article is brought to you with the aid of three “Supers”; Stars, Injunctions and Massive Black Holes. An odd combination but as you’ll see they’re connected. You can’t have missed the recent media storm over celebrities and senior figures
Lights, Camera, Action! – How to Make Social Media Perform For Your Firm
Listening to professional service firms across the UK, I hear time and time again of their frustration with social media. “I just don’t get it, everyone talks about it but no one has the time to do it, even when I
