Last year I wrote about the Edelman Trust Barometer, extensive, global analysis evaluating public views across four core institutions; Government NGO’s (Non-Governmental/ Non Profit Organisations) Media Business The research is undertaken each year and having started in 2000 this year marks Edelman’s
We all want to be Norm – 10 Tips to Build Stronger Customer Relationships
Back in the early 1980’s a US sit com hit our screens and almost immediately became a hit. Centred on a small bar in Boston the show introduced us to a series of characters who were the regulars and staff
Excellent Customer Service – Have You Got it Covered?
Having just returned from a trip to California I’m inspired to write about customer service. Not that we encountered the very best at every turn, yes it was mostly very good but my TripAdvisor reviews did include the odd horror.
When 1 + 1 = 0 or The Trouble With Mergers
The state of our economy can create a number of responses from the corporate world. An increase in the number of companies in administration, change of strategic direction, the board retains a fixed course with no change or they actively
