I still encounter those who see marketing as at best a necessary evil and at worst a practice of smoke and mirrors with no substance. This unwarranted prejudice is borne out of a lack of understanding of the core principles
Marriage of Convenience or True Love – Law Firm Mergers
What lies behind the sudden increase in solicitors firms merging? Is it a need for personal partner security, succession or future proofing, fear of failing or a strategic move to build a successful business? 2013 has revealed a weekly supply
Think You’re a Thought Leader? Test that belief with 12 tips to thought leadership
“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the
Making all the right noises – using social media to support your customer service
Have you ever found the need to offer up a tweet of desperation, or Facebook post of frustration when a company fails to deliver on its promise or has caused you a problem? I know I have. At the time
The Trouble with Twitter
Working as I do with professional firms I’m often asked or challenged on the true effectiveness of twitter and other social media platforms. For the purpose of this blog I’ll focus on twitter as it is the most frequently quoted
Keep it Simple Stoopid
For the past few years I’ve noticed a growing tendency for me to become agitated more quickly than in my younger days. Not that I’m a fossil but I’m beginning to wonder if I’m turning into one of those “grumpy
Briefs, Pitches, Speculation & Procrastination
Over the years I’ve prepared, submitted and responded to a fair few briefs. Re-branding, websites, telemarketing, consultancy, mentoring etc.. Typically the agency response requires a demonstration of capability or understanding of the brief. That would enable the responding company to
Read All About It! – The Effective Way to Keep in Touch With Your Customers
We all know it’s logical to keep in regular contact with our customers; it’s so much easier to cross sell services and products to an existing customer than generate a new one and sell to them, but how many of
