There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
The Power of Influence – Knowing Your Social Media Score
Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
Absolutely Blab-ulous! – Why the Business World is Tuning in to Blab
A new kid on the block of live video streaming apps has an appropriate name,Blab. It’s similar but sufficiently different to others such as Persicope and Meerkat that I thought it worth investigating. The biggest difference with Blab is that it
Working Smart – 6 Top App Suggestions
One of the oft touted benefits of technology; new and shiny gadgets, software or apps, is their ability to make our lives easier, save time and be more efficient. Not all make the grade, in fact many can create quite
Smartphones – Are They Creating Stupid People?
I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon. There are an estimated 1.8 billion of us using smartphones and
How to Turn Your Smartphone into a Virtual Reality Headset
With technological developments continuing to move forward at a scary rate I’m pleased to report on a quick, easy and relatively inexpensive way to bring yourself up to date in one very entertaining area. Virtual reality (VR), augmented reality or
Putting Theory Into Practice – Can Social Media Generate Business?
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all
Marketing in a Mad World
Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.
#Offtober Update – It’s a dream start
For those of you who may not be aware I’m challenging myself to stay off mobile technology, smartphones, ipads etc. for a set period each day during the entire month of October. Hence the #Offtober tag. The challenge is to
How to be Smarter with your Smartphone
Smartphone sales indicate that we’re now far more likely to have one of these technological marvels than not. Be it an iphone, HTC, Samsung, Google or other wannabe market leader they all offer a range of tools that take us
Like for Like – Facing Up to Facebook
My daughters and in fact now my son, all teenagers, would be more than happy to tell you that I’m no expert on the world’s largest social media platform. Compared to them and I suspect the vast majority of the
Take the Screen Test to See if You’re Addicted to Apps
Does this sound familiar? You settle down to relax after a days work, the TV is as usual on and turning out the usual “reality” fest of low grade entertainment. Out of courtesy you check what your partner/family/ friends would
