It’s amazing how quickly bad news or rumours travel. Something in the human psyche gives a turbo boost to negative stories. We have a strange compulsion to share and be the harbinger of doom, aided by the multiple social media
Time For a New Website?
There seems to be a flush of businesses updating websites driven by the ever increasing reality of digital dominance in marketing matters and fear that competitors are stealing a march. Before pressing the panic button and engaging that “oh so
Is Marketing Dead?
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Marketing – Is it really all about the 3 C’s – Content, Content, Content?
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
Growth Accelerator – A Practical Approach to Improved Performance
We all need a virtual or actual boost in our businesses now and again. It’s too easy to become complacent, comfortable or afraid of making any changes that might make things “different”. What many successful businesses do is harness a
Knowing the Price of Everything and Value of Nothing
Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me. It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an
The Generations Game
A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK. The brief for this event was to present on the challenge of engaging with younger
Putting the “Social” Back into Social Media Marketing
Have you noticed it’s getting harder to generate meaningful responses and take part in active “real time” conversations on social media platforms? I have and I know many others who experience the same issue which is why I think we
Is the Marketing Plan a Dead Doc?
I sense that the traditional marketing planning process has taken something of a back seat in recent years. I don’t have definitive proof just anecdotal comment from fellow marketers and business owners but I suspect there’s a trend developing. The
