Prior to all things going digital and smartphones embedding themselves in our lives, we had a simpler more straightforward life. In the past your number of friends could be counted in birthday or Christmas cards or the entries in the
What Can You Do in 1 Second? Try a Boomerang
Facebook owned Instagram is capitalising on the massive popularity of GIFs through the introduction of a new App called Boomerang. Specifically designed for the smartphone Boomerang enables users to take a photo burst of 5 pictures that become looped as
Bad Connections – Social Media Rules of Engagement
Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn. By professional I’m talking about a barrister and a senior solicitor. No lightweights in the legal world. An associate tenant barrister working toward a
Networking Events Notworking? 7 Tips to Make Better Use of Your Time
It’s a damp Wednesday morning and you’ve been asked to attend a “networking” event and presentation at the other side of town. It’s with a group of business people you’ve not met before. The thought doesn’t exactly fill you with
Marketing – Is it really all about the 3 C’s – Content, Content, Content?
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
The Generations Game
A short while ago I was asked to present at a Practice Management Conference to owners and senior managers of law firms in the UK. The brief for this event was to present on the challenge of engaging with younger
New “Face” lift for Twitter
The dust is starting to settle after the initial rather mixed response to the Face “book” lift applied to twitter accounts. You get a rather gentle prod by the platform to decide if you really do want to give it
Putting the “Social” Back into Social Media Marketing
Have you noticed it’s getting harder to generate meaningful responses and take part in active “real time” conversations on social media platforms? I have and I know many others who experience the same issue which is why I think we
Think You’re a Thought Leader? Test that belief with 12 tips to thought leadership
“Thought Leadership” now there’s a two word phrase that has emerged through the social channels in the past couple of years. As with any trendy term the bandwagon soon becomes full and chased by those who think they know the
Teenagers, Smartphones, Relationships & Privacy – David Laud on Radio 4’s Woman’s Hour
i2i’s Managing Partner, David Laud, recently contributed to a discussion on Radio 4’s Woman’s Hour concerning the increased use of technology in the home and its impact on family privacy. Click the link below to hear the clip http://www.bbc.co.uk/programmes/p01b9r54 This
A Question of Quality, Quantity, Quill-pushers, Quarrels and Quakes
Managing a Law Firm in Uncertain Times My year has so far been a flurry of activity – clients seeking new initiatives to stave off the competition and the search for a bright torch to show the path through the
How Many Social Media “Experts” Does It Take To Turn On A Lightbulb?
We’re all under pressure for one reason or another. This ever developing technology has not delivered its promise of greater leisure time and standards of living; well not for most of us anyway. Instead we’re expected to task like a
Real-Time Re-election and Re-tweets
As Barack Obama appeared through the huge curtains at the Chicago Convention Centre his smile said it all, the crowd nevertheless said it for him, over and over again, a little like a re-tweet, “four more years, four more years….”.
Like for Like – Facing Up to Facebook
My daughters and in fact now my son, all teenagers, would be more than happy to tell you that I’m no expert on the world’s largest social media platform. Compared to them and I suspect the vast majority of the
Take the Screen Test to See if You’re Addicted to Apps
Does this sound familiar? You settle down to relax after a days work, the TV is as usual on and turning out the usual “reality” fest of low grade entertainment. Out of courtesy you check what your partner/family/ friends would
