There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the
How to Turn Your Smartphone into a Virtual Reality Headset
With technological developments continuing to move forward at a scary rate I’m pleased to report on a quick, easy and relatively inexpensive way to bring yourself up to date in one very entertaining area. Virtual reality (VR), augmented reality or
Politics – It’s Not Working
Some of you who are old enough may remember the infamous poster campaign by the Conservative Party for the 1979 election. The Tory leadership made the brave move of recruiting Saatchi and Saatchi, advertisers at the top of their game,
Putting Theory Into Practice – Can Social Media Generate Business?
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all
Marketing in a Mad World
Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.
9 Tips to Help Manage Your Biggest Assets
It’s surprising how many times we can make assumptions of others in the workplace and often underestimate the workload and stresses those in senior roles deal with. As a junior and middle manager I too fell into the trap of
We all want to be Norm – 10 Tips to Build Stronger Customer Relationships
Back in the early 1980’s a US sit com hit our screens and almost immediately became a hit. Centred on a small bar in Boston the show introduced us to a series of characters who were the regulars and staff
Pirates, Penguins and Pandas – Search Lite Update
The world of online “Search” is a complicated one. Spend a little time with a search engine optimisation (SEO) specialist and it won’t be long before you’re wondering if a new language has been invented and you missed the news
Why You Should Step Out of Your Comfort Zone
Last week proved to be an example of what life can deliver if you just say “yes” rather than look at the diary and excuse yourself. Like many I have a busy schedule but as you know “busy” doesn’t always
#Offtober Update – It’s a dream start
For those of you who may not be aware I’m challenging myself to stay off mobile technology, smartphones, ipads etc. for a set period each day during the entire month of October. Hence the #Offtober tag. The challenge is to
Growth Accelerator – A Practical Approach to Improved Performance
We all need a virtual or actual boost in our businesses now and again. It’s too easy to become complacent, comfortable or afraid of making any changes that might make things “different”. What many successful businesses do is harness a
Excellent Customer Service – Have You Got it Covered?
Having just returned from a trip to California I’m inspired to write about customer service. Not that we encountered the very best at every turn, yes it was mostly very good but my TripAdvisor reviews did include the odd horror.
Ice Bucket List – Why the ALS Charity Challenge Works
Unless you’ve been tucked away on a desert island without internet, TV, phone or radio you can’t help to have been exposed to a never ending parade of people posting short videos of self-emersion in cold water. The #icebucketchallenge (don’t
8 Top Tips to Help You Get Organised
Sunday is traditionally known as the day of rest, the day we stay away from thoughts of work and revert our attention to more leisurely pursuits. The need for rest and relaxation and diversion away from stresses and strains of
Knowing the Price of Everything and Value of Nothing
Oscar Wilde’s famous quote from his only published novel, The Picture of Dorian Gray, is one that intrigues me. It can have a number of subtle meanings but within the novel it is specifically relating to the bartering of an