The keenly observant amongst you may well have noticed something different with i2i. After almost 15 years as a yellow brick it was time to say goodbye to the old logo and introduce a fresh, more dynamic look. Working with
Bad Connections – Social Media Rules of Engagement
Recently we witnessed the media storm related to an exchange between two “professional” individuals on LinkedIn. By professional I’m talking about a barrister and a senior solicitor. No lightweights in the legal world. An associate tenant barrister working toward a
Smartphones – Are They Creating Stupid People?
I’m not the first to write on this topic nor the last but it’s the subject of today’s blog because I feel quite strongly about this growing phenomenon. There are an estimated 1.8 billion of us using smartphones and
Networking Events Notworking? 7 Tips to Make Better Use of Your Time
It’s a damp Wednesday morning and you’ve been asked to attend a “networking” event and presentation at the other side of town. It’s with a group of business people you’ve not met before. The thought doesn’t exactly fill you with
When Social Goes So Wrong – Reputation Management
One of the great benefits of social media is its instant connectivity and accessibility to so many individuals across the globe. This benefit however can become a distinct disadvantage when things are not all rosy in the social media garden.
Is Marketing Dead?
Headlines of a similar nature have been peppering business news feeds for a couple of years now. It’s a dramatic supposition. A management function that has breathed its last, passed on, is no more, has ceased to be, expired and
Marketing – Is it really all about the 3 C’s – Content, Content, Content?
Pick up a copy of a business magazine, webinar, SEO whitepaper, workshop agenda or open one of those hundreds of marketing tip e-mails [not all such e-mails are the same of course 🙂 ] and the chances are you’ll not
Business Development – Why You Need to be Thinking LinkedIn
There are no shortage of “top tip” type posts extolling the virtues of marketing you or your business on social media platforms. Many offer useful practical advice and are indeed helpful whilst others appear to offer nothing other than the
How to Turn Your Smartphone into a Virtual Reality Headset
With technological developments continuing to move forward at a scary rate I’m pleased to report on a quick, easy and relatively inexpensive way to bring yourself up to date in one very entertaining area. Virtual reality (VR), augmented reality or
Politics – It’s Not Working
Some of you who are old enough may remember the infamous poster campaign by the Conservative Party for the 1979 election. The Tory leadership made the brave move of recruiting Saatchi and Saatchi, advertisers at the top of their game,
Putting Theory Into Practice – Can Social Media Generate Business?
Consultants, coaches, business advisers and circuit speakers can frequently fall into a trap when handing out advice as they touch on subjects that they’ve lost touch with. In the current cauldron of technological innovation and digital dependence that’s not all
Marketing in a Mad World
Preparing for a presentation I found myself reflecting on the seismic global events of the recent weeks. Once untouchable monoliths of the corporate World, the oil corporations were running scared, BP setting aside £1bn just to cover their restructuring costs.
9 Tips to Help Manage Your Biggest Assets
It’s surprising how many times we can make assumptions of others in the workplace and often underestimate the workload and stresses those in senior roles deal with. As a junior and middle manager I too fell into the trap of
We all want to be Norm – 10 Tips to Build Stronger Customer Relationships
Back in the early 1980’s a US sit com hit our screens and almost immediately became a hit. Centred on a small bar in Boston the show introduced us to a series of characters who were the regulars and staff
Pirates, Penguins and Pandas – Search Lite Update
The world of online “Search” is a complicated one. Spend a little time with a search engine optimisation (SEO) specialist and it won’t be long before you’re wondering if a new language has been invented and you missed the news
